These streaming services have smart TV apps too, but they (so far) don’t marry music and slideshow-like visuals in a single experience. Visual playlists feature is a clever way for iHeartRadio to fend off the big streaming giants like Apple Music and Spotify during the holiday season. Each image appears on-screen for about 12 seconds before fading into the next one, so even TVs that have a tendency toward image-retention should be fine. The imagery in the Christmas playlists includes fairly typical scenes like roaring fireplaces with stockings hung on a mantel, but there are also fun variations on the idea, like a pickup truck with a freshly cut tree in the flatbed.
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